From Boardrooms to Breakthroughs: Elevare360 Highlights IR Strategy at MEIRA Jeddah
Jeddah, May 5, 2025 — Saudi Arabia's capital market transformation is bringing new attention to the strategic role of investor relations (IR). At the MEIRA Jeddah Chapter event hosted by SISCO Holding, Elevare360° contributed to a conversation that positioned IR as a central lever for long-term corporate value.
Reframing IR: From Reporting to Strategic Integration
Wael Mahdi, CEO of Elevare360°, opened the discussion by reframing IR not as a compliance function but as a driver of market confidence. Drawing on regional case studies, he outlined a framework for embedding IR into corporate strategy—arguing that informed, consistent investor engagement can enhance valuation resilience, especially for companies preparing for IPOs.
One of the central assertions: IR is no longer peripheral—it belongs in the boardroom.
Insights from the CFO’s Chair: A Practical Perspective
The event featured a fireside discussion between Hazem Abdallah (Partner, EY) and Saeed Othman Alghamdi, CFO of Umm Al Qura. Alghamdi described the transformation required for IPO readiness—from reshaping internal reporting processes to aligning governance with market expectations.
His reflection emphasized that listing a company involves more than meeting regulatory thresholds. It requires cultural shifts, cross-functional collaboration, and sustained transparency.
Key Takeaways for Issuers in Transition
Several principles emerged from the dialogue that resonated with participants:
Planning over the Long Term: IR effectiveness starts 12–24 months ahead of a listing. Embedding governance structures and aligning stakeholder messaging are critical.
IR as a Strategic Function: Companies that position IR within executive decision-making gain narrative control and credibility in capital markets.
Engagement Beyond Transactions: Trust is built through consistent updates and visibility—even during market quiet periods.
Coordination Across Functions: Successful IPOs require alignment across legal, ESG, finance, and communications teams—not isolated execution by IR.
About Elevare360°
Elevare360° is a strategic advisory firm specializing in investor relations and governance transformation across the GCC. It supports both listed and pre-IPO companies in enhancing market trust and aligning disclosures with institutional investor expectations.